Marketing Lead
On Site
Amsterdam. Noord-Holland, The Netherlands
About us
We are a fast-growing international startup with the ambition to become the DocuSign for visuals. In less than a year, we’ve successfully entered our first vertical markets and brought on board our initial customers. Now, we’re ready to scale! Building a strong, content-driven marketing engine is a key part of that journey.
About the role
We’re looking for a Marketing Lead with a strong content focus to help us shape and execute our marketing strategy from the ground up. In this role, you’ll be responsible for driving awareness, engagement, and conversion through high-quality, strategic content across multiple channels. You’ll work closely with the founding team to define our voice, attract the right audiences, and build a repeatable growth system.
This is an ideal role for someone who loves translating complex ideas into compelling stories, thrives in a startup environment, and is comfortable testing and iterating to see what resonates. – As the growth you help generate takes off, we envision to scale the team and bring in specialists across data, design, content and more. We see you as the future architect of this team, guiding Verify into its next phase of growth.
What you’ll do
You’ll be setting up the marketing foundation: putting in place the basic infrastructure for content distribution, performance tracking, and reporting. Think of tools, workflows, and metrics that give us visibility on what works and what doesn’t. This foundation will allow us to move fast and learn quickly. Meanwhile you’ll design and own our content marketing strategy. You’ll be deciding what stories we should tell, which formats to use, and how to structure a repeatable approach to content creation.
You won’t just define the strategy; you’ll also do the writing yourself. That means creating high-quality copy across different formats: blog posts, case studies, whitepapers, landing pages, newsletters, and LinkedIn posts. Your focus will be on turning complex, technical topics into clear and compelling narratives that speak directly to our audience.
Together with sales and product, you’ll ensure all content is closely tied to customer pain points, product positioning, and conversion goals. Along the way, you’ll apply SEO best practices to increase discoverability and drive organic growth.
Job specific requirements
We’re looking for someone with at least 3+ years of experience creating content for technical (and/or) B2B audiences (e.g., product managers, operations, or IT teams). You’re comfortable managing content end-to-end; from strategy to writing, editing and publishing. You have strong writing and storytelling skills, with the ability to communicate clearly and persuasively to a professional audience. You work independently and bring structure to a fast moving environment. Also important;
- Experience with SEO, content planning, lead generation and performance tracking;
- Exposure to early-stage go-to-market strategies or brand building;
- Familiarity with tools like HubSpot, Notion, Google Analytics, and CMS platforms;
- Passion for technology, AI, and the changing nature of work.
What we offer
An opportunity to join a small but experienced founding team at a defining stage of our growth. You’ll play a key role in shaping how the world sees and understands our product. We offer a competitive salary, and the freedom to experiment and grow — both personally and professionally.